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The debate over the concept of personal data

Issue 1 · 3 September 2026 · Covers developments to 2 September 2026 · ~5 min read
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Executive Summary

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In Focus

Digital Omnibus EU Data track · in negotiation As of 2 Sept 2026

The Digital Omnibus and the dispute over what counts as personal data

The European Commission's Digital Omnibus, presented in November 2025, aims to simplify certain requirements of the EU's digital legislation, including certain provisions of the GDPR. One of its most contested GDPR changes would add entity-specific wording to the definition of personal data. Under the proposed text, information would not be personal data for an entity that could not identify the individual using the means reasonably likely to be used by that entity, and would not become personal for that entity merely because a potential subsequent recipient could identify the person. The EDPB and the EDPS objected particularly to that final element, arguing that it goes beyond the case law of the Court of Justice of the EU, would significantly narrow the concept of personal data and increase legal uncertainty.

This does not mean the EDPB rejects entity-specific analysis altogether. Its later draft anonymisation guidelines say that whether data is anonymous may vary from one entity to another. The dispute is how far that approach goes, especially where data may be passed to a recipient that can identify the person.

In their Joint Opinion 2/2026 of 10 February 2026, the European Data Protection Board (EDPB) and the European Data Protection Supervisor (EDPS) backed the goals of simplification and competitiveness. At the same time, they noted that narrowing the concept of personal data would increase legal uncertainty and make it harder to assess the legal status of pseudonymised data. The data protection organisation noyb shared this criticism.

In the Cyprus Presidency compromise text dated 20 February 2026, the Commission's proposed amendment to the definition of personal data was removed. However, the document was only a draft prepared for negotiations within the Council and did not represent an agreed Council position. Negotiations continued over the following months, but the Cyprus Presidency was unable to secure the necessary support among Member States and withdrew the compromise text from the COREPER II approval process at the end of June. As of 2 September 2026, the proposal remained under legislative consideration and the question of the definition of personal data remained unresolved.

The Digital Omnibus package originally comprised two separate legislative proposals. The proposal on artificial intelligence has already been adopted as Regulation (EU) 2026/1744 and entered into force on 27 July 2026. The broader proposal, which also contains the GDPR amendments, remains under legislative consideration.

The GDPR applies only to information that qualifies as personal data. Narrowing that concept could therefore leave some data, including certain uses of pseudonymised data, outside the scope of the regulation.

Practical impact

At this stage, reviewing existing projects on the strength of the proposed wording alone is not advisable, as the legislative process has not yet concluded. Where a compliance assessment depends on how personal data or pseudonymised data is defined, waiting for the final Omnibus text is recommended before changing how data is classified or shared. Particular attention should be paid to how the treatment of pseudonymised data is ultimately settled.

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Key Developments

Enforcement EU / EEA Launched 19 March 2026

The EDPB's 2026 coordinated enforcement focuses on transparency under Articles 12 to 14 of the GDPR

The EDPB's Coordinated Enforcement Framework for 2026 focuses on transparency and information obligations, the rules in Articles 12 to 14 of the GDPR that require organisations to explain clearly how they collect, use and share personal data. The action launched on 19 March 2026 with 25 supervisory authorities across the EEA taking part, and runs through 2026. Each authority chooses how to act in its own country: participating authorities may conduct enforcement actions or fact-finding exercises, followed where appropriate by further action; the national findings then feed a consolidated EDPB report.

Why it mattersTransparency is one of the most common weak points in GDPR compliance, and a coordinated action means the same weaknesses are examined in many countries at once, even though each authority sets its own targets and national scope.
Practical impactCheck whether your national authority is one of the 25 taking part, and review your information practices against Articles 12 to 14, not only your main website policy but the notices given at the point of collection and when data is obtained from third parties. Make sure they are concise, in plain language, and state each processing purpose and the relevant recipients or categories of recipients.
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AI & Privacy EU / EEA Consultation open to 30 Oct 2026

EDPB draft guidelines on web scraping for generative AI are open for consultation

At its July 2026 plenary the EDPB adopted, for public consultation, Guidelines 03/2026 on web scraping in the context of generative AI, alongside guidance on anonymisation and a final version of its blockchain guidelines. Web scraping is the automated collection of publicly available data from websites. The guidelines address when scraping such data to train generative-AI models can be lawful under the GDPR, including the roles of legitimate interests, data-subject rights and safeguards. The consultation runs until 30 October 2026.

Why it mattersTraining data is one of the central points where privacy law and generative AI meet. The draft shows how EU authorities are likely to judge web scraping, and the open consultation is the current formal opportunity to comment before finalisation.
Practical impactIf you develop or fine-tune GenAI, commission scraping, acquire scraped training datasets, or assess a vendor whose training-data provenance is material, compare the draft with how that data was collected and used. Organisations and associations can file comments before 30 October 2026. The guidance is not yet final, and even a final guideline would be interpretive rather than a binding decision, but it is the clearest current signal of how the EDPB approaches scraping.
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Enforcement Watch

DPC · IrelandHealth Service Executive2 September 2026
€645,000 in fines after an inquiry found that paper health records were kept in insecure external storage, retained longer than necessary, and that breaches were notified late. The penalties break down as €300,000 for security failings (Articles 5(1)(f) and 32), €300,000 for keeping data too long (Article 5(1)(e), storage limitation), €30,000 for notifying the DPC outside the 72-hour deadline (Article 33), and €15,000 for not informing the affected individuals (Article 34). A reminder that security, retention and breach-notification duties apply to paper records and archives, not only to live IT systems.
DPC: Announcement of final decision following inquiry into the HSE ↗
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Sources and references

How the brief is prepared and checked

This newsletter is prepared with the help of AI and goes through several stages of review. Please check the original source before relying on the information presented here.